Affermie Co. was born from the observation of Muslim women facing a shortage of stylish and comfortable modest swimwear and activewear. Recognizing this gap, we embarked on a mission to provide accessible and fashionable options for modest ladies.

As a family-owned company, Affermie Co. was founded by Ayse Rose Arubwal, a Turkish descendant raised in the U.S. who understands the needs of modern Muslim and modest women. Having encountered challenges herself in finding suitable clothing, Rose focused on curating beautifully designed collections to address this need.

Affermie is dedicated to delivering fashionable, comfortable, and durable outerwear that stretches to fit. We bridge the gap in the fashion industry for modest Muslim women, offering swimsuits, burkinis, and activewear of the highest quality and durability.

Rejecting the idea that style must be compromised for modesty, we provide fashionable and modern clothing that caters to diverse needs. As the leading brand in modest Muslim activewear and swimwear, Affermie offers an extensive range, including modest swimsuits, activewear, scarves, and accessories.

Our team constantly innovates to align with the everyday lifestyle of Muslim women, focusing on promoting confidence and comfort. We believe everyone deserves access to clothing that makes them feel great, offering the best experience through high-quality products and exceptional service.

At Affermie, our goal is to design accessible activewear, specifically focusing on improving the health and well-being of Muslim women. We advocate for an active lifestyle, recognizing its positive impact on physical health and happiness. By offering comfortable and stylish activewear, we encourage Muslim and modest women to engage in physical activities, promoting life satisfaction and happiness through our products and services.